Touch, Touch, Touch – Tip #23
September 18, 2008 · Print This Article
I don’t know about you, but I love to touch garments when shopping. Anyone who has learned to shop with me learns that one critical way to catch a great find is to touch, touch, touch. It’s key to finding what you want, once you’ve already determined that the color fits your pallet and the size works (or may work) for you.
Here’s how I do it.
I first make sure the color fits the color pallet. No sense wasting time. Then I scan the garments touching most of them with my hands as I rapidly move through the aisles. The reason is simple. I’m feeling for texture, something that’s tough to see, then my mind and my hands are waiting for that moment.
Sometimes the moment causes me to turn a a garment from the rack to the front. You’d be surprised how often the face-forward garment is a killer and the turned sideways is not. The touching also triggers a focal connection. It’s so easy to get overwhelmed with the quantity of clothes you have to look through in a store. This hands-on approach helps to filter out the extra and keeps me focused. Lastly, I can also tell the sales associate, “Do you have something like this fabric in a different style?” This opens doors to new possibilities.
You may think touching makes shopping slower…it doesn’t.